Have you ever received an opportunity simply because you were recommended? Have you ever provided a referral that got someone hired for a job or project? If you answered yes to either of these questions, you are a testament to the power of networking.
After spending the past few years building digital relationships during the pandemic, we could all use a refresher on how to build authentic connections that lead to prosperous relationships during in-person events.
Quinn Conyers, founder and CEO of Speak to Society, is turning up the volume on the voices of women experts and entrepreneurs by showing us how to attract customers, clients, and access to capital with clear, concise, and compelling language. She offers some great advice on how to attract and create powerful business connections, which you can find on the following page
BE INTENTIONAL AND MAKE A PLAN
Networking is the number one way to advance in your career and your business. You may know that you need to network, but perhaps just feel uncomfortable connecting with new people. Your networking actions should be driven by the results you want.
Understand the flow of the event to evaluate how much time you can dedicate to networking and building relationships.
Create connection goals based on your career or business needs, keeping in mind the type of people you need to meet and what you would like to discuss.
Review the agenda and attendance list to make note of any speakers, organizers, or attendees you want to meet.
SHOW UP POWERFULLY TO BE MEMORABLE
The fabulous first impression is about showing up with intention and being more deliberate with your presence. There are hundreds, maybe even thousands of people who are attending these networking events. Someone might not remember everything you said, but they will remember that you showed up, spoke powerfully, looked good, and smelled good. They will see you as the person that stood out at the event.
Arrive early and sit in the front to ask and answer questions easily while being visible to all other attendees.
Show off your personality with a unique hairstyle or bright colors that help you stand out in a crowd.
Smile and make eye contact as you move throughout the event, speaking to people and introducing yourself to start conversations.
LEAVE A LASTING IMPRESSION
If you want to leave a lasting impression, you must use wealthy words that convey your capabilities. The Verbal Business Card™ takes potential clients from interested to invested in working with you or hiring you after one conversation. It is truly an elevator pitch on steroids.
Practice different versions of your Verbal Business Card that you can customize based on job industries or customer segments.
Verbalize your value with Luxury Language™, using impactful words like advocate, partner, and accelerate to communicate the results you provide.
Create a digital system that shares your contact information, asks for theirs, and sends an automated thank you email with a calendar link inviting them to chat further.
Connect with Quinn Conyers of Speak to Society at QuinnConyers. com. X
Marci Bryant, MBA is an author, speaker, and CEO of SYNC Digital Agency, where she helps business-to-business companies utilize strategies, software, and services to secure their next customer. Connect with Marci Bryant
at MarciBryantMBA.com.
