7 Tips For Long-Term Sustainability In Business: Strategies To Ensure Success Across Decades

Hudson Collective, like Career Mastered, is marking its 10th anniversary this year. This presents an ideal opportunity to share insights

on business sustainability that I learned through my years of experience in entrepreneurship. Nikki Little, the Senior Vice President and co-owner of Franco PR firm also weighs in to share the valuable insights she’s learned over the years to ensure success across the decades.

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Nikki Little

Here are 7 tips for long- term sustainability in business – no matter what leadership position you have within the company.


“It’s important to be innovative,” says Nikki, “because what got you to where you are today won’t get you to where you want to be tomorrow. If you’re not learning new things or having your team learn and share those learnings, there’s no way you’re going to continue to grow.”

Curiosity is crucial for business sustainability. It fuels evolution and growth by keeping the passion alive. Without it, progress stalls.


“Have an opinion. Have a voice,” Nikki advised. “If you’re not being given the room or trust you’ve earned, don’t retreat into silence. You’re in your position for a reason. You have valuable insights and innovative ideas. So, make sure your voice is heard. Doing so not only asserts your presence but also fosters meaningful connections.” Ensure you’re heard by advocating for yourself and being proactive.

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“Networking evolves throughout your career,” Nikki notes. “Initially, I immersed myself in various networking opportunities, but over time, I’ve become more selective. Networking still remains a crucial aspect of my professional life. The key is to cultivate your network and relationships authentically, focusing on genuine connections rather than approaching interactions with expectations.”


For entrepreneurs juggling various roles, I’ve learned that growth involves implementing systems, processes, and delegating tasks to the right people. Effective leadership means guiding the direction and understanding

your unique role in propelling the business forward. Ensuring long-term success requires recognizing the need for a supportive team.


“It’s important to be open from the trust and vulnerability perspective,” Nikki explained. “Employees expect leaders to be trustworthy, accountable, vulnerable, and follow through with what they say they’re going to do.”


“I think one of the biggest struggles in my career was stepping into management and learning how to pull back,” says Nikki. “I learned you can’t be in all things. You need to teach, empower, delegate. Set clear expectations and hold people accountable, but give them the opportunity to rise, knowing you support them.”

As type A personalities and now mothers and entrepreneurs, Nikki and I value work-life balance. Surround yourself with supportive people who share your vision to excel both personally

and professionally.


Achieving lasting success in business hinges on self-belief and a commitment to your path. Your achievements reflect your effort and individuality. Keep pushing for growth and excellence to avoid becoming complacent. I’ve learned this constant pursuit of improvement and adherence to your core values are crucial for long-term sustainability.

Just remember to stay true to yourself while adapting to change, ensuring you’re always moving forward and ready for future challenges. In the end, you’ve got this!

Nicole Hudson is the Founder of Hudson Collective, an integrated digital strategy and communications firm creating social impact by activating their communities through branding, storytelling, and expanding their engagement with a robust online presence. Hudson’s strategies are drivento deliver compelling messages and a suite of business tactics that engage, inform and influence audiences to action that creates lasting impact.

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