BY: Asia Shamir Ferguson
If there’s any season where women feel at their highest, it’s summer. Finally, we get to shed the weight of heavy coats and bulky scarves, and embrace the most freeing season yet.
Summer not only allows us to let loose, but also embrace the heat honestly and whimsically through fashion. If you’re curious about what’s “now” this season, we’re laying it all out there for you. (Psst. I’ll give you a hint: satin and metallics will be your best friend.)
So as you do your shopping for the exciting season ahead, here’s a look at summer trends to embrace and incorporate into your ever evolving style.
EMBELLISHMENTS OVER PRINTS
The fashion trends for all of 2024 have been very bold and dramatic, but in a good way of course! This summer, the obsession with florals during the warm weather will be reimagined with a huge twist. Instead of the cliché prints and patterns, Summer 2024 will take it up a notch with embellishments and silhouettes. Yes, that means we are getting quite literal this summer incorporating actual shapes and embroidery into our looks that originally would’ve been 2D prints. In simpler terms, if you’re planning to wear roses and flowers this season, expect to see the newer designs being taken up a few notches!
ABOVE AND BEYOND DENIM SHORTS
Denim shorts seem to be a timeless warm weather staple that’s seen longevity over the years (as they should). However, this summer it’s all about baggy bermuda- style denim shorts. You can make a distinctive style statement by expanding the range of your silhouettes and fabrics to take this trend beyond tradition.
For many of us working women, denim shorts won’t fly in the office; but on those days when you’re out running errands or with friends and family, denim is a great item to have for dressing up or down since it’s seamless to make the switch from sneakers to heels and vice versa.
PURE AND WHITE
It’s normal to break out the vibrant color hues around this time of year, but this season we are expanding on our lover girl eras with a dip into the simplicity and purity of white. Living in a time where it’s now socially accepted to strut in white after Labor Day, the issue doesn’t lie on when to wear it, but how. You can start slow with a white blouse, shoe, or handbag. You might also consider switching out your go-to black top for a pure white one as a nod to the sunny summer skies.
FRINGE
Have you noticed a recent cowgirl trend? Blame it on Beyonce (Queen Bey), but I’m not mad at it! Fringe can be executed in so many ways: on dresses, skirts, jackets, pants, and handbags, the possibilities are endless. On those hot summer days when your outfit still needs a bit more pizazz, allow fringe to enter the chat. Heads up! Don’t be so ready to toss this one in a bin when cooler weather rolls back around. It looks like Fall/Winter ’24 will expand upon the cowgirl trend in ways you’d never imagine so be ready to repurpose your new fringe items to style later in the year.
Incorporating these bold trends into your summer looks may feel like an uncomfortable change, but slaying each look is playing into the concept of what summer is all about: having fun!
The key to longevity is becoming adaptable and able to embrace change throughout whatever season you’re at in life so you can evolve and make room for a newer, better version of you. Learn to be one with the season ahead of you and be sure to give yourself grace and ease to come out more powerful than ever! x
Asia Shamir Ferguson is a wardrobe stylist, content creator, and journalist based in Atlanta, GA. Asia is part of Generation Z of storytellers, fashion writers, and creatives.
